Loco for Logos!

I am ridiculously excited to have a logo. I mean, ridiculously. It is going to be AWESOME. I want to put it on everything. I’m going to tattoo it on my eyelids. When we first decided that we needed a logo to unite the cause, we put out our feelers in search of graphic artists who would be willing to donate. Designing and creating a logo is time consuming so I didn’t know what to expect about our chances of finding someone yet I was still surprised at some of the feedback I got. Most people didn’t respond. One guy responded saying it would be tough to find someone to donate a logo and that most designers are freelancers “who could use the money a logo would pay.” I felt soooo guilty! A logo seems a frivolous thing, like a designer pattern that you just have to have. We didn’t NEED a logo to make this project take flight. If we wanted one, we should pay for it. It was extraneous, superfluous, nice to have but at the end of the day totally unnecessary to move this thing forward, so why should someone develop one for free when most of us can use the extra cash ourselves?

But is it unnecessary??? This is not a “me” thing anymore. This is a “we” thing now. It’s “WE Love Heroes” not “ME Love Heroes.” We’ve got 9 core people involved donating their time, energy, and resources to a cause greater than themselves, not to mention the legions of others donating their goods. Logos have the power to unite.  Symbols have the ability to encompass in one glance hopes, ideas, and beliefs. They can be a declaration of what you stand for.

Artists have one of the greatest abilities to give.

So, the search continued and someone answered! Our logo is generously being donated by Shabbir C. Services who has given of his time and heart to support us as we support others. We had a great idea and concept meeting where words like “hero, courage, action, movement, awesomeness” were bandied around. I’m very excited to see what he comes up with. He has involved other designers and someone who is a huge comic book fan (like myself, mental high-five fellow nerd) to give their two cents and once again, the generosity and joy of coming together for a common goal never ceases to astound me.

So thanks again to Shabbir C. Services for all your help. We can’t wait!

- Che